IFC On Demand Update (Including Che)

IFC Films also unveiled new acquisitions for IFC Festival Direct, as well as a new genre label “IFC Midnight” which will launch in February. IFC Festival Direct is a program from IFC Films which gives national exposure to critically-acclaimed independent films screened at film festivals each year. Every month, millions of viewers nationwide can choose from six new films that have premiered at major film festivals such as Cannes, Toronto, Venice, Berlin, Sundance, SXSW and AFI. These announcements come two days before IFC Films’ highly-anticipated on-demand release of Steven Soderbergh’s critically-acclaimed CHE, starring Benicio Del Toro. CHE is currently being shown theatrically in a complete ‘roadshow’ format, as well as in two separate parts – CHE PART ONE and CHE PART TWO. To date, CHE has grossed over $500,000 theatrically, and just this weekend had a stellar $10,000 per screen average on 16 screens for the three day weekend as it expanded outside of New York and Los Angeles to the top 10 markets. The on-demand release – to be offered in two parts beginning on Wednesday, January 21st – will make the film available to 50 million homes across the country as part of the IFC In Theaters on-demand platform. Additional films in this program for 2009 include Golden Globe nominees GOMORRAH and EVERLASTING MOMENTS, Oliver Assayas' SUMMER HOURS, Steve McQueen's HUNGER, Agnes Jaoui's LET IT RAIN and Cedric Klapisch's PARIS.