IFC On Demand Update (Including Che)

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IFC On Demand Update (Including Che)

Post by JackO on Tue Jan 20, 2009 1:26 pm

IFC Films also unveiled new acquisitions for IFC Festival Direct, as well as a new genre label “IFC Midnight” which will launch in February. IFC Festival Direct is a program from IFC Films which gives national exposure to critically-acclaimed independent films screened at film festivals each year. Every month, millions of viewers nationwide can choose from six new films that have premiered at major film festivals such as Cannes, Toronto, Venice, Berlin, Sundance, SXSW and AFI. These announcements come two days before IFC Films’ highly-anticipated on-demand release of Steven Soderbergh’s critically-acclaimed CHE, starring Benicio Del Toro. CHE is currently being shown theatrically in a complete ‘roadshow’ format, as well as in two separate parts – CHE PART ONE and CHE PART TWO. To date, CHE has grossed over $500,000 theatrically, and just this weekend had a stellar $10,000 per screen average on 16 screens for the three day weekend as it expanded outside of New York and Los Angeles to the top 10 markets. The on-demand release – to be offered in two parts beginning on Wednesday, January 21st – will make the film available to 50 million homes across the country as part of the IFC In Theaters on-demand platform. Additional films in this program for 2009 include Golden Globe nominees GOMORRAH and EVERLASTING MOMENTS, Oliver Assayas' SUMMER HOURS, Steve McQueen's HUNGER, Agnes Jaoui's LET IT RAIN and Cedric Klapisch's PARIS.

Complete press release is at Movie City News

I can't wait for Gomorrah and Che!
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Re: IFC On Demand Update (Including Che)

Post by Buscemi on Tue Jan 20, 2009 1:33 pm

I have never been a fan of this idea. It shortens the theatrical release window severely, it hurts the box office returns on films and it can even hurt your film's Oscar chances. I wouldn't be surprised if IFC was losing money as a result of this. Sure it gives films a wider audience but it also hurt their chances of truly getting noticed. It's a double-edged sword.

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Re: IFC On Demand Update (Including Che)

Post by MisterInformative on Tue Jan 20, 2009 9:21 pm

When it's unlikely that films like that will ever reach a theater near me, though, that's when I don't mind the idea. Because I DO have the IFC channel. Although, that press blurb makes it sound like it'll still be pay-per-view...
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Re: IFC On Demand Update (Including Che)

Post by NSpan on Wed Jan 21, 2009 2:00 am

personally, i'm not too interested in watching a movie that glorifies a butcher like Che Guevara.. but, i haven't read the reviews yet, maybe they'll present both sides of the story

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Re: IFC On Demand Update (Including Che)

Post by BanksIsDaFuture on Wed Jan 21, 2009 5:15 pm

It's not just on IFC, it's also on the general Movies on Demand channel.

$5.99 for each part. Not a bad price, seeing as how it'll probably be more at a theater.
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