Ice age and Public enemies tracking

I don't understand why they have Transformers beating Ice Age for the weekend despite the fact that Ice Age was number one on Wednesday. Don't family films usually win the five-day weekend after being number one on Wednesday?

Well it was its opening day but I think it will still win.

My point exactly. Family films are legs films that usually post better numbers in the days to come.

i would like to point that Ice Age 2 was rather front loaded for a family film, but i do expect it to easily beat Transformers.

and another thing in regards to the drop for transformers. Despite the backlash it is getting it is probably going to stay above 50million. A good comparison for this franchise is Pirates of the Carribean. The first films in both franchise were suprise hits that came out of almost nowhere and both finished with well over 300 million. They both also brought something new that movie goers had not seen before. And neither really had any big stars.

both franchises rushed out a new bigger sequel and they both were too long, too loud, and had ridiculous story lines. Despite the well known fact that they were inferior to their predecesors, Dead Man's Chest opened with a then record breaking 135 million (over 150million adjusted) and held on strong for a 423 million total (464 million adjusted). Revenge of the Fallen also had an equally impressive 5 day launch of 200 million.

We dont yet know how Transformers will preform, but I think there is enough good will left over from the first film to carry it close to the 450million mark. But when they go for 3 there will be some serious backlash (like At Worlds End) if it fails to deliver.

Its not a perfect comparison...Pirates was a bigger hit, had bigger stars by the time DMC came out, and DMC was a little better than Fallen. But it is a good example of a franchise that lives off the success of the first film

That is a good example to use nick. Very nice comparison.

Good example. I hated DMC almost as much as I hated Tf2.

i was proably the one person that loved Dead Mans Chest. I thought it was fantastic. Just as good as the first one IMO. Worlds End though... that was kind of a letdown.

I dont think Dead Man's Chest was as bad as Fallen, but it could have been better. It is a little weird that you wouldnt like At World's End...it was just a continuation of Chest. But at least the plot to Dead Man's Chest and At Worlds End attempted to make sense. I thought transformers was entertaining but it was a really lazy effort. Just small things like when the 5 decepticons go down to save Megatron and the submarine says that it is tracking 5. While down there they kill one and give his parts to Megatron. But on the way back up the sub still tracks 6. Out of all the people working on this movie, nobody could do simple math? And the fact that our planet would need to be destroyed for some special kind of WD-40 came off as just stupid to me. It also ripped off alot of other franchises like National Treasure and Lord of the Rings (tell me Jetfire is not a rip off of the tree guys from the 2 Towers)

Like I said it was an entertaining movie, but not really a good one. Just go read all the mistakes made...http://www.imdb.com/title/tt1055369/goofs
some are nitpicking but some are really stupid on the part of the film makers

Well, it has been raining all day where I live (Chicago area). Fourth of July is a complete washout. Maybe the box office numbers will be a little better than expected for today.

It's raining in Ohio too, but it's pretty nice in NY.

It rained here this morning but it stopped in the afternoon.

It was actually nice here in MA today for the first time in like 2 weeks. Its rained just about every day.

BOM has Ice Age and Tf2 tying this weekend for the #1 spot at $42.5M each. Of course, it'll change when the actuals come in though.

EST:

1. Ice Age 3 - $42.5
1. Transformers - $42.5
3. Public Enemies - $26
4. The Proposal - $12
5. The Hangover - $10

PTA EST:

5. The Hurt Locker - $14K
4. Ice Age - $10K
3. Transformers - $10K
2. Public Enemies - $7K
1. Moon - $6K

The Hurt Locker is turning out to be a great Ultimates pick with 10 PTA points so far. Next week it expands to 50 theatres and hopefully the points can continue to come in.